Economic Calendar

Saturday, November 15, 2008

Amazon, Sony To Develop Less-Complex Product Packages, NYT Says

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By Jeran Wittenstein

Nov. 15 (Bloomberg) -- Companies including Sony Corp., Microsoft Corp. and Amazon.com Inc. are developing alternative product packages in an effort to avoid alienating and injuring customers with complex packaging, the New York Times reported.

Hard-to-penetrate packaging causes frustration among customers and sends about 6,000 Americans to the hospital each year because of injuries incurred while trying to open packages, the newspaper said, citing data from the Consumer Product Safety Commission.




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